The virtual hardware version must be high enough for support of USB 3.0. Check the version / Workstation compatibility setting. Note that if you need to change this, the guest OS must be shut down, not just suspended.
Thanks for your reply. Does the below image depict where you would expect to set the virtual hardware version? If so, this is where I am unable to select 3.0. Please note that a second VM on the same host is able to select USB 3.0. The second image is WIn7 and was created some time ago in VMWare Workstation Pro 11.
If I'm not looking in the correct place, could you please assist me in finding where the correct spot to look would be.