Well, it's a good thing I didn't get a chance to load the off-brand ISO. I have one log under Library>Logs titled "VMWare Fusion Services.log", and inside Library>Logs>VMware folder I have a bunch of files titled "vmware-usbarb-bunch of numbers.log"
I running Ventura 13.3.1
The installer placed the VM Fusion in the Applications folder.
And yes, I downloaded directly from VMware.