Is there a log file ~.Library/Logs/VMware\ Fusion folder called vmware-vmfusion.log? If so, could you zip it up and post it to a reply?
What macOS version are you running?
Did the installer place the application file in your /Applications folder?
I assume also that your installer .dmg was downloaded directly from VMware?
Also, it's not a good idea to download OS installation media from sources other than the publisher. The procedures in the Companion Guide document get you an ISO whose contents are sourced directly from Microsoft.