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Regarding ThinApp, services, and, to an extent, MSI and/or Thinreg:
http://blogs.vmware.com/thinapp/2010/08/vmware-thinapp-46-whats-new.html
http://communities.vmware.com/message/1194778
http://blogs.vmware.com/thinapp/2009/07/thinapp-services.html