FYI This is being called as part of the autounattend.xml that I have used on previous versions of Win 10. Logs have been attached.
<RunSynchronous>
<RunSynchronousCommand wcm:action="add">
<Description>Install VMware Tools from windows.iso</Description>
<Order>1</Order>
<Path>a:\vmtools.cmd</Path>
<WillReboot>Always</WillReboot>
</RunSynchronousCommand>
</RunSynchronous>
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cmd contains
@rem Silent mode, basic UI, no reboot
e:\setup64 /s /v "/qb REBOOT=R"
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