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@shiroamadaone wrote:

I installed VMWare Fusion 13.0.1, use Parallel Desktop ISO.22621.525.220925-0207.ni_release_svc_refresh_CLIENTCONSUMER_RET_A64FRE_en-us.iso
……..

Is it VMWare Fusion, can't load the ISO file? it will boot from the CD/DVD.

What am I missing?

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One of three things are possibly wrong

• You have a bad/corrupted Windows installation ISO file that can’t be booted. Not likely but possible. 
• You have misconfigured the VM - the ISO must be assigned to the virtual cd/dvd drive and the device connected to the VM before power on
• You didn’t respond in time to the prompt to boot from cd/dvd at the beginning of the power up

Could you describe exactly how you created this VM? 

You might want to take a look at the Unofficial Fusion 13 for Apple Silicon Companion Guide. It walks you through all the steps to install Windows 11, and has a pointer to a nice video .