So the document that you supplied does not work. At least not for me. Plus the one step in that dsocument you supplied says NOT to install the App-V kit. I HAD to load it. THere was a step that is needed with one of the scripts in App-V kit. If you don't use it they you will fail. What I ended up doing was following this guide first:

VMware: VMware ThinApp Blog: Quick-start guide for deploying Office 2010 using ThinApp 4.6.1

The next step that they don't tell you is that you need to dissconnect from the network durn instlal of Office so it does not try to activate. I use a KMS server for my stuff. Once I did that, complied and tested. It was not activated the first run but the secone run. tada! It is activated.