FYI This is being called as part of the autounattend.xml that I have used on previous versions of Win 10.  Logs have been attached.

            <RunSynchronous>

                <RunSynchronousCommand wcm:action="add">

                    <Description>Install VMware Tools from windows.iso</Description>

                    <Order>1</Order>

                    <Path>a:\vmtools.cmd</Path>

                    <WillReboot>Always</WillReboot>

                </RunSynchronousCommand>

            </RunSynchronous>

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cmd contains

@rem Silent mode, basic UI, no reboot

e:\setup64 /s /v "/qb REBOOT=R"

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