Has the target esxi server another processor type than the source esx server ?
Have you tried reactivating the os via phone activation ? You could do that via an elevated command prompt and typing
slui.exe 4
hardware on both esxi are identical
not yet, before this I was told the same thing happened to other windows VM but after a few restarts it got genuine again.
To be honest it´s a very strange issue. I´ve seen that for example also on a windows 7 vm which get´s deployed from a template. In that case the phone activation helped. But i´ve also seen that happening where nothing helped but a repair install, in none of the cases i´ve seen or gettin a real explanation why that happened.
Do you see errors if you type:
slmgr.vbs /dlv
If restarting a few times does not help you could also try the following :
Backup the VM first
Run a chkdsk on the C: drive
chkdsk C: /R
After that run a software protections scan via:
sfc /scannow
After that you could check %WinDir% \Logs\CBS\CBS.log if there are any errors.
If you don´t find any errors at that point i guess you have to do a repair install.