i'm sure this gets hammered into the ground but i haven't had to much success. i am using vmware with xp 64 professinal. i tried to do it with a toast and also a normal iso file with damoen tools, power iso, and alcohol 120 and none worked at all.
What you're attempting to do violates Apple's SLA and is illegal and therefore cannot be discussed as it in turn violates the VMware Community Term of Use. So basically end of discussion!
Yep, it's illegal according to Mac OS еnd-user license agreement
You can find additional info about it here:
http://en.wikipedia.org/wiki/OSx86#Legal_issues_and_Apple_objections