the silent install features in VMplayer 3.0.0 sem to be severly broken. No documentation is available either - or nobody has found it yet 
I would use a workaround instead.
Install silently and on next boot run a batch to uninstall NAT-service and DHCP-service like this
vnetlib.exe -- uninstall DHCP
vnetlib.exe -- uninstall NAT
see http://sanbarrow.com/network/cmdguide2workstation.html for details
Also complain here - or watch for news
http://communities.vmware.com/message/1474228#1474228
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VMX-parameters- Workstation FAQ -[ MOA-liveCD|http://sanbarrow.com/moa241.html] - VM-Sickbay
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Do you need support with a VMFS recovery problem ? - send a message via skype "sanbarrow"
I do not support Workstation 16 at this time ...