It’s strange that it is demanding a company name.
Try first signing up for a VMware account ( not using an “incognito” or “private” browser session) through this link:
https://customerconnect.vmware.com/account-registration
It will ask if you are an individual or from an organization. Answer you are an individual (it won’t ask for company info).
If that’s successful, retry the sign up for the personal use license through the link you tried before. You would log in using the account credentials you just created.
- Paul (Technogeezer)
Editor of the Unofficial Fusion Companion Guides