Phil, please get in touch with me directly, and make sure the sales folks you talk to do the same: JMills ... VMware.com
Short form, redistribution of ESXi is on an agreement-basis only, i.e. you must have a specific contractual agreement in order to be able to do so.
I have a vested interest in VA related ESXi proliferation, of course.
-JMills
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Virtual Appliance Partner Enablement Manager
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