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2011

Here is an article by Drew Robb over at Enterprise Storage Forum about Fibre Channel over Ethernet (FCoE) and its state of adoption. Drews article includes comments and perspectives from myself around where FCoE is going and why it is on a long road and not a sprint for a short temporal technology play (e.g. not a quick passing fad or bandwagon trend).

 

If you measure FCoE adoption in months, sure, its been slow to gain adoption and deployment similar to how Ethernet, Fibre Channel (FC) and even iSCSI took time to evolve. Part of the time involved is for developing the standards, implementing the technology as well as expanding the capabilities of the new tools. Another part of the time required for technologies that are targeted to be around for a decade or more include ecosystem maturity, education not to mention customers being comfortable with along with having budget to buy the new items.

 

I have previously said that FCoE was in the trough of disillusionment and depending on your view, that could be either entering, exiting or there to stay. Not surprisingly some cheerleaders thought that saying FCoE was in the trough of disillusionment was being cynical, while some cynics were cheerleading.

 

My point around FCoE is that any technology or paradigm that goes through a hype cycle that will actually have long term legs or be around for years if not decades goes through a post initial hype disillusionment phase before reappearing. Technologies or trends that go through the trough of disillusionment that will eventually reappear sometimes go to Some Day Isle for rest and relaxation (R and R). Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, fud, hype and activity.

 

Some Day Isle via Air TahitiNui
Some Day Isle where technologies or trends go for R and R

 

Certainly there have been and will continue to be more battles or matches tied to early deployments along with plenty of hype or FUD. After all, if FCoE were to simply pack up and go away like some cynics or naysayers suggest, what will they have to talk, blog, write or speak about? Similarly if FCoE magically goes mainstream tomorrow, the cheerleaders will have to find a new bandwagon or Shiny New Toy (SNT) to rally around.

 

Also as I have said in the past, its not if, rather when FCoE will be deployed in yours or your customers environment along with how and using what tools or technologies. Another question to pose around FCoE as a converged technology is will you use it in a true converged manner meaning adapting how server, storage and networking resources are managed including best practices? Or, will you use FCoE in a hybrid SAN or LAN mode using traditional SAN and LAN management practice and separate teams perhaps even battling over who owns the tools or technology.

 

Fwiw, in case you did not pick up on it from my previous posts, tips, articles and coverage in books, I think that FCoE has a very bright future as does NAS and iSCSI along with shared SAS as complimentary technologies when used for the applicable scenario.

 

What is your take, Is FCoE struggling to gain traction?

 

Is FCoE on a normal technology evolution path and timeline?

 

Is it too early to tell what the future holds for FCoE?

 

Is FCoE too little to late and if so why?

 

Ok, nuff said for now.

 

Cheers gs

Given the buzz about big data and conversations or confusion around clouds along with virtualizing virtually anything possible, Green IT has fallen off the Buzzword Bingo Bandwagon.

 

 

Green IT like so many other buzzwords and trends typically go through a hype cycle before getting tired, worn out, or disillusioned (see here and here).

 

 

Often these buzzwords will go to Some Day Isle for some rest and recuperation before reappearing later as part of a second or third buzzword wave either making it to broad adoption which means the plateau of profitability (for vendors or vars) and productivity (for customers) or disappearing.

 

 

Some Day Isle for those not familiar with it is a visional or fictional place that some day you will go to, a wishful happy place so to speak that is perfect for hyperbole R and R. After some R and R, these trends, technologies or techniques often reappear well rested and ready for the next wave of buzz, FUD, hype and activity.

 

 

Some Day Isle via Air TahitiNui
Some Day Isle where technologies or trends go for R and R

 

 

Keep in mind that industry adoption (e.g. everybody is talking about it) can differ from industry deployment (e.g. some people have actually paid for, deployed and using the technology) to broad customer adoption (e.g. many people are actually paying for, deploying and using the technology on a routine basis).

 

 

Confusion still reigns around Green IT not surprising given the heavy dose of Green Washing that has occurred.

 

 

Consequently Green IT themes or pitches often fall on deaf ears as people have either become numb or ignore the Green washing hype or FUD. For example many people will skip reading this post because the word Green is in the title assuming that it is another CO2 or related themed piece missing out on the other themes or messages here.

 

 

Unfortunately as I have discussed in the past, there remains a Green Gap that results in missed opportunities for vendors, vars, service providers, IT organizations along with those who would like to see environmental benefits or change.

 

 

Another example of a Green gap is messaging around energy avoidance as being efficient vs. using energy in a more productive or effective manner (doing more work with the same or fewer resources) shown in the figure below.

 

 

Tiered Storage
Expanding focus from energy avoidance to energy usage effectiveness

 

 

In routine conversations with IT professionals it is clear that the Green Gap and thus missed opportunities will continue for some time until the business and economic values of efficient, effective, smart and productive IT are understood to have environmental benefits as a by product and thus being Green. Watch for more missed messaging around CO2 and related themes popular with so called Greenies (or if you prefer environmentalists) that miss the mark with most business and IT organizations.

 

 

Business and thus IT are driven by economics and as such will invest where they can reduce complexity and costs, become more efficient and effective while increasing productivity and reducing waste by working smarter. In other words, by changing how information services are delivered in a smarter more effective efficient manner maximizes what resources are used enabling more to be done in a denser footprint (budget, people staffing, management, power, cooling, floor space) that have positive environmental benefits.

 

 

Put another way, a benefit for IT organizations to remove complexity results in lower costs, by becoming more efficient and effective reducing waste results in better productivity and fewer missed opportunities meaning enhanced profits. The net result is that environmental concerns get a free ride or being funded as a result of IT organizations improving their productivity which of course should have a business benefit.

 

 

Efficient and Optimized IT Wheel of Oppourtunity
Wheel of Opportunity: Various techniques and technologies for infrastructure optimization

 

 

Efficient and effective IT (aka the other Green IT) that links to common technology and business issues with the benefit of helping the environment can be accomplished using a combination approaches. The approaches for enabling an efficient, effective, smarter and productive IT environment includes from a generic perspective various technologies, techniques and best practices shown in the wheel of opportunity figure.

 

 

For example:

 

 

Here are some related links for additional reading:

 

 

Also check out my book for enabling efficient, effective and smart IT The Green and Virtual Data Center (CRC) including a free sample chapter download here.

 

 

Ok, nuff said for now, go hug a tree, your computer, hybrid car, droid, ipad or whatever suits your needs.

Cheers gs

R U (e.g. Are you) JASSD about JACD or do you have a case of JAID and JACBUS?

 

Will RAID RAIN on your cloud parade?

 

For those who like to keep up on buzzwords (for buzzword bingo) and acronyms, perhaps even FTW (e.g. For the Win), here are some old and new, fun and real ones to ponder.

 

As to which are real or new, fun or old, I will leave that up to you.

  • BD = Business Development or Big Data or Backup Device
  • CEO = Chief Evangelist Officer or Change Everything Often
  • CJO = Chief Jailable Officer or anyone who is a legal Chief of a company
  • CMO = Creative Movie Officer or Chief Marketing Officer (same thing)
  • CNOC = Cloud network operations center
  • CPOP = Cloud point of presence aka cloud gateway, cloud appliance, cloud middle ware, cloud shims
  • DC = Direct Current or Diet Coke or Data Center
  • DTDS+ = Disaster Tolerant Disk Subsystem (Plus)
  • EMC = Entertaining Movie Creations
  • HP = Has printers and PCs
  • IBM = Itty Bitty Machine company or I Buy Mainframes
  • iHop = International House of pancakes or iPhone bouncing on floor
  • JACBUS = Just Another Cloud Backup Service
  • JACD = Just Another Cloud Device
  • JAFD = Just Another Flash Device
  • JAiD = Just Another iSCSI Device or Just Another iProduct Device
  • JAM = Producer of Tree size SRM tools or a U.S. concert promoter
  • JASSD = Just Another SSD
  • MIA = Missing In Action or airport code for Miami International Airport
  • MSP = My Storage Please or Minneapolis St. Paul Airport code
  • NetApp = Neat effective technology And product portfolio
  • PIROMA = Ask someone you know who has been in capacity planning
  • RAID = Redundant Array of Independent Disks or bug spray
  • RAIN = Redundant Array of Independent Nodes or something that falls from the clouds
  • RPD = Revenue prevention department: Groups, entities or management layers that get in the way of getting results done
  • Truth Squads = Teams representing various vendors or organizations that try to get you to see things their way
  • WATN = Where Are They Now: Former vendors or service providers that are now MIA
  • XaaS = Plug in what ever you like for X as a Service

 

Ok, nuff said and fun for now

 

Cheers GS

The V20.11 (e.g. 2011 or follow up from V20.10) Server and StorageIO (StorageIO) out and about events schedule continues to evolve.

 

In the meantime, here are a few (actually a couple dozen) seminars and web casts currently on the event calendar for 2011 that I will be speaking or presenting at. Topics and themes include Server and Storage Optimization, Clouds, Virtualization, Data Protection Modernization (HA, BC, DR, Backup/restore) along with Data Footprint Reduction (DFR including archive, compression, dedupe), End to End (E2E) Management, efficient IT data centers (and storage) among other related items.

 

Later this summer watch for the release of my new book Cloud and Virtual Data Storage Networking (CRC) as well as keep an eye on the StorageIO events page for additional events or details to appear. Also check out the news page for commentary on industry activities, announcements, trends or related topics in addition to the tips (or articles) page. You can also view videos, webinars and pod casts along with news letters containing links from while out and about during 2011 activities (or from past events).

 

WhenVenueEvent NameLocation
Nov 10, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerLos Angeles, CA
Nov 8, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerSeattle, WA
Nov 3, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerDenver, CO
Nov 1, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerChicago, IL
Sept 29, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerMinneapolis, MN
Aug 4, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerSan Francisco, CA
Jul 28, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerHouston, TX
Jul 21, 2011Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingRaleigh, NC
Jun 28, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerBoston, MA
June 23, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerNew York City
June 21, 2011Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingTampa, FL
May 19, 2011http://www.dellroadshow.com/dell_roadshow_reg2.pngKeynote: 2011 Virtualization Best PracticesIrvine, CA
May 12, 2011http://www.dellroadshow.com/dell_roadshow_reg2.pngKeynote: 2011 Virtualization Best PracticesChicago, IL
May 10, 2011http://www.dellroadshow.com/dell_roadshow_reg2.pngKeynote: 2011 Virtualization Best PracticesDallas, TX
May 5, 2011http://www.dellroadshow.com/dell_roadshow_reg2.pngKeynote: 2011 Virtualization Best PracticesNew York, NY
May 3, 2011http://www.dellroadshow.com/dell_roadshow_reg2.pngKeynote: 2011 Virtualization Best PracticesBoston, MA
Apr 28, 2011Data Center Summit BC and DR Track Key note speaker: Protect, preserve and server your organizations essential applications and information services in an affordable mannerDallas, TX
Apr 12, 2011Event keynote Speaker: Data Center Summit: Virtualization, Business Continuity and Cloud ComputingSt. Louis, MO
Mar 29, 2011WebcastCloud and Virtual BC/DRWebcast
Mar 24, 2011WebcastTapes Evolving Data Storage RoleWebcast
Mar 15, 2011Wildfire GrilleKeynote: Virtualization, storage and the enterprise cloudEden Prairie, MN
Feb 10, 2011http://www.eseminarslive.com/c/a/Enterprise-Applications/EWEEK021011/https://www.zdmdb.com/www/TEMPLATE_FILES/image/banner_images/hed_eWeek_CLS.jpgGuest participant – Enabling safe and secure SaaSOn demand eSeminar
Jan 31, 2011century CollegeCloud and Virtual Data Storage Networking: Industry TrendsMahtomedi MN
Jan 12, 2011http://www.brighttalk.com/css/6/images/logo.pngPresenter – E2E Awareness and insight for cloud, virtualized and legacy IT environments
See more here including viewing the webcast
Virtual event
More information

 

Watch here for more events updates and information as well as signup for the free StorageIO news letter here.

 

Nuff said for now, look forward to seeing as well as hearing from you while out and about during 2011.

 

Cheers gs

 

Greg Schulz – Author The Green and Virtual Data Center (CRC), Resilient Storage Networks (Elsevier) and coming summer 2011 Cloud and Virtual Data Storage Networking (CRC)

 

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