All, what best practices do you guys follow on your master image? I am having issues were some of my programs will install and run for all users and some will not.
I have created my own, using different things that I've learned (soon I'll share it, I'm creating a step-by-step guide for it), however a good start point is to use the VMware guide from Hilko:
Creating an Optimized Windows Image for a VMware Horizon Virtual Desktop | VMware
In your case, is about apps, can you share which applications you're having these issues? Some apps is not installed by default for all users (ProgramData) or is not supported.
Make sure that when you install an application, it's being installed to all users, if you have this option to select.
Did you ever come up with your step by step procedure?