Can you please share the exact command that you are running and the version? The link you provided for 4.4 is rather old and they've changed the syntax on newer versions. Here is the current 5.0 documentation.
Installing Horizon Client From the Command Line
With Horizon Client 4.10 we use the following.
vcredist_x64.exe /quiet /norestart
vcredist_x86.exe /quiet /norestart
VMware-Horizon-Client-4.10.0-11021086.exe /silent /norestart /log "C:\Windows\Temp\VMware-Horizon-Client-4.10.0-11021086.log" ADDLOCAL=TSSO INSTALL_SFB=0 INSTALL_HTML5MMR=0 REMOVE=Scanner,FolderRedirection,SerialPort AUTO_UPDATE_ENABLED=0
For comparison on Horizon Client 4.4 we used the following.
VMware-Horizon-Client-4.4.0-5171611.exe /s /v" /qn REBOOT=ReallySuppress ADDLOCAL=Core,TSSO /l*v "C:\Windows\Temp\VMware-Horizon-Client-4.4.0-5171611.log""