There are 2 common ways to install a USB printer to a guest.
The first one is to install it at host level and then use it from the guest via the thinprint driver.
This driver can be installed via the steps outlayed here: Install VMware Virtual Printer
I'm not sure if there is a macOS driver for your printer.
The other solution is to present the USB printer directly to the guest. In that scenario you would connect the printer and when the popup comes up if you want to connect this to the host OS or Windows virtual machine you would answer "Windows virtual machine".
If you don't see a popup, then try to connect it from the menu: "Virtual Machine" -> "USB & Bluetooth" -> Connect <printername>" where <printername> is something along the lines of "Wasp Label Printer".
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If the USB printer works fine on your Mac host, we recommand you to use the 'Virtual Printer' in the guest. Firstly you need to install VMware Tools, then install Virtual Printer in your VM.