You can use Guest script manager to run commands/scripts on the remote machine - https://communities.vmware.com/docs/DOC-25474
An interesting topic is how to unzip files on Windows if you don't have some ZIP tools (like WinZip, etc.) installed. There is some info online how this can be achieved; for example, https://stackoverflow.com/questions/28043589/how-can-i-compress-zip-and-uncompress-unzip-files-and-folders-with-bat
In situations like this, I have found it beneficial to generate self extracting executables instead of zip files, then transfer the self extracting executables to the guest OS prior to extracting them.