Welcome at the VMware communities forum.
Note that changing VT-x setting requires the machine to be power cycled in order to be effective.
In order to do so, for a desktop, just pull the power plug, with the machine shut down.
For a laptop you might have to remove the batteries to power cycle it.
For more details, also see this excellent document: Trouble-shooting Intel VT-x Issues
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Thank you for the welcome.
I should have mentioned that I have been in this biz for over 30 years, so the steps you suggested had already been performed, my bad .
In any case, it turns out it was Avast and it's stupid Self Defense Mode, reference link: http://www.memuplay.com/blog/index.php/2016/07/08/how-to-solve-vt-disabled-warning-from-avast/
And another setting under Components (HIPS) that seems to need to be turned off. And yet another area that apparently can cause issues is with Avast "Sandbox", this one I have not confirmed as I don't have it installed - but there are many posts regarding Sandbox.
Why Avast (and apparently many others) are doing this is beyond me. At least give the user more information when selecting Options.
I hope this helps others - very frustrating and I apologize for "premature jumping" on WMware.
Now all is well.