It is the same as yours! But still it is not working.
Are you trying to connect to the Ubuntu VM or to the ESX host?
I am trying to connect to the Ubuntu VM. The ESXI host is with local ip 192.168.1.98.
I am trying to connect to ip 192.168.1.96 which is the local ip of the Ubuntu VM.
Sorry cause the screenshots from the VMware client confused me as these settings have nothing to do with the ssh access to the Ubuntu VM.
I assume when you installed the Ubuntu VM you have specified to allow the incoming ssh connections and also installed the ssh server on it.
This is purely OS issue of the VM since you can ping it.
I am not familiar with Ubuntu to tell you the commands you need to run but check for /etc/sshd to confirm the ssh server is installed and as a quick fix try to disable the firewall of the UB server.
this should help you setup SSH for the ubuntu VM.
The firewall configuration you went through above was to allow ssh to the esx server, so its not applicable.