The com.vmware.techmktg.package contains the following files:
Secure VM.workflow - This is a workflow that accepts a VirtualMachine as input and applies a set of advanced settings to the virtual machines from a text file
SecureVM SNMP Trap.policy - This is an SNMP policy for securing a VM which is triggered based on a particular OID which is the "VM Created" event from vCenter Server
vphere-5-security-hardening.txt - This is a text file stored as a resource element that contains the list of advanced settings to be applied to a virtual machine
Please refer to this blog post Automatically Securing Virtual Machines Using a vCenter Orechestrator for more details.