Try the steps on Ulli's page here http://faq.sanbarrow.com/index.php?solution_id=1113
Title is for Workstation 7, but the same issues/solutions work with current versions too.
I see you have Avast AntiVirus installed and as of late has been a reoccurring issue in this forum with installing VMware Player/Workstation and the only solution is to completely uninstall Avast AntiVirus, then install VMware Player/Workstation and then reinstall Avast AntiVirus.
After doing so you should complain to Avast for it blocking the install of VMware Player/Workstation without giving a way to do other then uninstall the Avast product!