5 Ways IT is Enabling Cybercrime, Secure Your Customer's Cloud and Race a Ferrari top

Today’s threatscape has changed at an alarming pace. The mobility of employees and company data presents a growing challenge for most organizations. As a result, keeping up with the growth in corporate cybercrime is becoming more and more challenging with each passing day. As consumerization of IT, the number of mobile devices, social media sites and the sheer volume of cybercriminals grows exponentially, so does the threat to your customers. What’s worse, many IT departments have become unwitting accomplices to corporate cybercrime.

Title	Time	Description
Session 1	9:00am - 11:00am	IT Enabling Cybercrime and the Current Threatscape Securing Virtual Environments Positioning and Increasing Revenue with Security for Virtual, Physical and Mobile Devices Kaspersky Solutions and Positioning for SMB, Enterprise and Vertical Markets Drive the Ferrari simulators
Race the Ferrari Simulators	11:00am - 1:00pm	Drive the Ferrari simulators and top times are entered in the Championship Race at the end of the day for GREAT prizes.
Session 2	1:00pm - 3:00pm	IT Enabling Cybercrime and the Current Threatscape Securing Virtual Environments Positioning and Increasing Revenue with Security for Virtual, Physical and Mobile Devices Kaspersky Solutions and Positioning for SMB, Enterprise and Vertical Markets Drive the Ferrari simulators
Session 3	3:00pm - 5:00pm	IT Enabling Cybercrime and the Current Threatscape Securing Virtual Environments Positioning and Increasing Revenue with Security for Virtual, Physical and Mobile Devices Kaspersky Solutions and Positioning for SMB, Enterprise and Vertical Markets Drive the Ferrari simulators

This session provides:

• An understanding of the current threat landscape and its impact on your client’s business and virtual environments
• 5 little-known ways that IT departments are enabling cyber-criminals today
• Practical advice on how to avoid the most common and dangerous practices that cybercriminals deploy
• Positioning and Increasing Revenue with Security for Virtual, Physical and Mobile Devices
• Kaspersky Solution demos and Positioning for SMB, Enterprise and Vertical Markets
• Positioning Experience a Grand Prix race in the Ferrari simulator with Kaspersky’s sponsorship of Ferrari for Formula One.

Kaspersky Security for Virtualization sets apart from other AV vShield solutions by providing a straight forward, easy to use solution with unparalleled protection that ensures maximum virtual machine density. In addition, Kaspersky provides manageability to acommodate virtual, physical and mobile endpoints in a single management platform to ensure administrators can manage the security of their entire organization centrally.

When: Sunday, February 12 | (Session 1 - 9:00 to 11:00am, Session 2 - 1:00 to 3:00pm, Session 3 - 3:00 to 5:00pm plus Grand Championship Race)
Cost: Free with conference registration
Who Should Attend: Technical and sales professionals

Leveraging Integrated Symantec and VMware Reference Architectures to Accelerate Virtualization of n-tier Application Workloads top

Recent research shows that many customers have now set their sights on breaking the 50% virtualization barrier and bringing virtualization into more critical work-loads which have notoriously been difficult to virtualize. Symantec and VMware are developing pre-tested reference architectures that address complex, multi-tier workloads such as SQL, Oracle, SharePoint, Exchange, and LAMP stacks. This session will give a preview of these reference architectures as well as an overview of the associated technologies being leveraged for storage, backup, application high availability and security.

Time	Agenda
9:00am - 10:00am	Introductions – Overview of the day – Leveraging integrated Symantec-VMware reference architectures to accelerate virtualization of n-tier application workloads
10:00am - 10:45am	Virtualization Security: Current State of Security and Selling current SYMC product offering with VMware
10:45am - 11:00am	Break
11:00am - 11:45am	Harness the true power of virtualization by providing application availability to all the applications your customers run
11:45am - 12:30pm	Understand the Business Value of Using Symantec V-Ray for VMware Backup and Recovery
12:30pm - 1:00pm	Lunch
1:00pm - 3:00pm	How to Architect a VMware Backup Solution for the SMB with Symantec Backup Exec
3:00pm - 3:15pm	Break
3:15pm - 5:00pm	How to Architect a VMware Backup Solution for the Enterprise with Symantec NetBackup

When: Sunday, February 12 | 9:00am - 6:00pm
Cost: Free with conference registration
Who Should Attend:Morning Session: Partner account managers and executives interested in discovering additional opportunities with a joint VMware and Symantec product offering. First 50 attendees will receive a myCharge portable power charger for their smart phones.
Afternoon Session: Backup savvy technical partner sales reps who are interested in leveraging backup in a sales opportunity.

The Platform on Which Innovation is Built top

Morning Session Time	Afternoon Session Time	Session Title
8:00am - 8:15am	12:45pm - 1:00pm	Breakfast/Lunch and Introduction
8:15am - 9:15am	1:00pm - 2:00pm	Cisco Unified Computing System, Cisco Nexus 1KV and vSphere
9:15am - 10:15am	2:00pm - 3:00pm	Virtualization Experience Infrastructure (VXI)
10:15am - 11:15am	3:00pm - 4:00pm	Virtualized Solutions (Unified Communications on Cisco UCS and Cisco UCS Express
11:15am - 12:15pm	4:00pm - 5:00pm	Private Cloud Management with Cisco Intelligent Automation for Cloud and VMware vCloud Director

Upon completion, you will:

• Business factors for presales and business professionals helping you successfully engage in a Cisco sales cycle
• Market frameworks to support the partner GTM (that is, the collateral, marketing programs, and go-to-market plans to support going to market)
• Technology building blocks and value propositions
• How to identify where and how specific products fit into an overall customer solution
• How to demonstrate and discuss the strengths and benefits of primary technical features
• How to guide customers through product evaluations
• How to apply product knowledge to answer technical questions related to Cisco products and solutions

When: Monday, February 13 | 8:00am - 12:15pm OR 12:45pm - 5:00pm
Cost: Free with conference registration
Who Should Attend:Technical presales, partner managers, and sales professionals who need the knowledge, skills, and abilities to work with customers to sell Cisco with VMware solutions

Leading the Virtual Era with Dell PartnerDirect top

Dell and VMware’s decade long alliance has resulted in significant benefits and industry-leading products and service solutions for small, medium and large organizations spanning all industries and sectors. Join Dell experts in exploring how this partnership can redefine and simplify your customer’s IT environment ranging from the desktop, to the datacenter and into the cloud.

Time	Agenda
9:00am - 9:30am	Turn expertise into profit with Dell PartnerDirect and VMware PartnerDirect has evolved a great deal in the past four years. Learn about this evolution and the investment that Dell PartnerDirect is making in your success. Understand how to leverage new sales and marketing tools and the power you have in using Dell’s brand. Additionally, hear how Dell & VMware’s decade long partnership has resulted in industry leading product and service solutions helping you to achieve a more efficient IT environment.
9:30am - 10:30am	Better VMware Management, Deployment and Integration with Dell PowerEdge Servers and Dell Management Plug in for VCenter Virtualization has completely revolutionized the data center, but with that revolution comes a certain amount of upheaval as IT staff struggle to maintain multiple disparate systems and infrastructure. Dell’s PowerEdge product line can help your customers reduce maintenance time and maximize efficiency with built-in, low-touch systems management; empower seamless operation of their dynamic infrastructure, be it physical, virtual, or in the cloud; and prevent disruptions and secure valuable data with resilient, standards-based innovations. When you couple Dell’s PowerEdge servers with Dell's™ Management Plug-in for VMware® vCenter, removing management complexity for your VMware vCenter customers is a snap.
10:30am - 11:00am	Networking Break
11:00am - 12:00pm	Dell Fluid Data Storage-Automate, optimize, scale and protect VMware storage with Dell Integration software Data is constantly being created resulting in challenges for storage administrators. Learn how Dell Fluid Data can help customers put the right data, in the right place, at the right time. Leverage existing VMware integration tools native to Dell Compellent, Equallogic and Powervault solutions for a better strategy to address the existing data challenges.
1:00pm - 2:00pm	Partnering with Dell to Accelerate Customer Transition to the Cloud Moderator: Steve Cuipa, Channel Programs, Senior Advisor Michael Pearson, DSA Technologies, President/CEO Jason Gordon, Dyntek, Solutions Architect Dante Orsini, iLand, VP Business Development Tim Vogel, Xtium, Managing Partner
2:00pm - 3:00pm	Accelerate your VMware sales with pre-sized, pre-configured and pre-integrated Dell vStart solutions with a vCloud back up for your customer’s VMware DR strategy Virtualization has become a widely adopted data center technology, with most organizations either considering virtualization or already implementing this technology. Dell vStart converged virtualization infrastructures are preconfigured and certified virtualization platforms that can be used to accelerate your customer’s virtual implementation. vStart provides hardware infrastructure that is engineered and validated to reduce the risk and complexity of virtualization implementations.
3:00pm - 3:30pm	Networking Break
3:30pm - 4:30pm	Dell Desktop Virtualization Solutions: Driving a simple, cost-effective (VDI) Virtual Desktop Infrastructure appliance to mid-sized businesses Many customers are interested in desktop virtualization but are reluctant to move ahead due to cost or complexity. Dell’s Desktop Virtualization Solutions (DVS) address these concerns using a broad, flexible solutions portfolio that can scale for small to enterprise-sized implementations. This in turn helps you accelerate sales cycles, expand the market opportunity and make more money faster. In this session, we will show you how Dell DVS helps you deliver a compelling ROI for your customers while increasing your own profit margins.

Upon completion, you will:

• Learn how to turn expertise into profit with Dell PartnerDirect and VMware
• Understand better VMware Management, Deployment and Integration with Dell PowerEdge Servers and Dell Management Plug in for VCenter
• Understand Dell Fluid Data Storage-Automate, optimize, scale and protect VMware storage with Dell integration software
• Understand how to accelerate your VMware sales with pre-sized, pre-configured and pre-integrated Dell vStart solutions with a vCloud back up for your customer's VMware DR strategy
• Understand Dell Desktop Virtualization Solutions: Driving a simple, cost-effective (VDI) Virtual Desktop Infrastructure appliance to mid-sized businesses

When: Monday, February 13 | 8:30am - 4:30pm
Cost: Free with conference registration
Who Should Attend: Business leaders, sales, presales, solution architects, professional services, delivery and support

Accelerate Your Business with the Cloud top

The IT landscape has changed. Your customers are all at some stage of the journey to the cloud. Attend this boot camp to hear how EMC solutions are accelerating the journey and transforming IT business, process and the role of IT. This all-day session will give you the opportunity to hear about the EMC roadmaps, our partner program, tools and resources available to you. Register now to learn how EMC solutions integrated with VMware can grow your business.

Upon completion, you willlearn about:

• EMCs 2012 roadmap and partner focus
• vLab demo cloud content you can leverage with your customers
• New EMC solutions for virtualizing mission critical apps
• Next generation storage and backup for VMware environments
• Optimized VMware backup using VADP for Image and Guest-Level for App Consistency
• Deliver optimized backup for vCloud Director
• VCE Vblock protection, security and compliance
• Leveraging the Management portfolio, vCD, vCenter Operations Manager Integration and EMC’s PowerShell Toolkit
• Understanding the applicability of stretched clusters in VMware vSphere environments

When: Monday, February 13 | 8:30am - 5:00pm
Cost: Free with conference registration
Who Should Attend:Account managers and sales engineers that have a basic background in selling EMC solutions in VMware environments. You should have knowledge of VMware and the desire to gain access to new tools that will help you sell to and service your accounts.

HP VMware Solutions Boot Camp for Technical & Sales Professionals
Featuring HP VMware VirtualSystem for VMware top

The HP Boot Camp will provide Technical and Sales professionals with strategies to capitalize on selling HP and VMware virtualization solutions. Maximize the return on your Partner Exchange agenda by gaining the latest updates on HP sales tools and resources. Join the HP team for a full day covering key topics to help you sell more and grow revenue in 2012. HP continues to accelerate the path to cloud computing by helping our partners reduce data center complexity for our joint customers. The highlight of the Boot Camp will be a live HP VirtualSystem for VMware. HP solutions experts will use the live VirtualSystem to demonstrate the unique values and features of HP Converged Infrastructure. Don’t miss this opportunity!

Agenda	Description
Welcome and Opening Comments	HP and VMware Executive Welcome and Partner Recognition
ESG “Market Research Analyst Discussion”- Current Virtualization Business Opportunities for Partners and Unique Tools To Help	Industry Analyst discussion of market opportunity partners around HP | VMware key solutions
HP VirtualSystem for VMware – Customers “On Ramp” To The Cloud, including Live Demonstration and Hands-on	Live HP VirtualSystem II demonstration and hands-on, highlighting converged Server, Storage, Network and Integrated Management solutions
HP Storage Solutions for Converged Architectures featuring HP P4000 and HP 3-PAR including live demonstrations	HP StorageWorks solutions positioning with HP VirtualSystem for VMware (Whiteboard and Demo)
HP Networking Solutions including VirtualSystem for VMware Integration	HP Networking positioning with HP VirtualSystem for VMware (Whiteboard and Demo)
HP|VMware Partner Update and Awards	*Frank Rauch &and Brandon Sweeney* Update on Joint Progress and Partner Recognition
“Live HP | VMware Solution Demonstrations" including VirtualSystem II for VMware, vCenter Insight Control Integration, HP Virtual Connect, HP StorageWorks, HP Client Virtualization Solutions and More	Dedicated Time for Live Solution Demonstrations
HP Client Virtualization Solutions with VirtualSystem for VMware	The latest Client Virtualization solutions and products from HP | VMware
HP VMware & Virtualization Services	HP Technology Services Portfolio and Sales Opportunity for Partners
HP and VMware Cloud Solutions “ A Whiteboard Selling Presentation & Tool for” Sales Professionals”	Presented by VMware, A Whiteboard Presentation You Can Use with Customers
HP VMware Sales Programs, Promotions, Incentive and Tools to help you sell!	The latest sales tools for driving HP Branded VMware sales
“Happy Hour” & Mixer Sponsored by Intel	Cocktails and Hor’d’oeuvres for Boot Camp Participants

When: Monday, February 13 | 9:00am - 5:00pm
Cost: Free with conference registration
Who Should Attend: Technical and sales professionals

Smart Technical Partnerships for the Cloud Era top

Designed for technical professionals, this half day deep dive will focus on virtualizing business-critical applications, NetApp solutions like ‘VMware View, built on FlexPod’, the latest NetApp Cluster Mode architectural directions and new solutions for the midsized business market.

Upon completion, you will:

• Understand how NetApp shares VMware’s vision for simplifying and automating IT in the Cloud Era
• Understand all the technical benefits of NetApp storage in VMware environments
• Learn trigger events and tips for virtualizing these business critical applications: Oracle database, SAP, and Microsoft Exchange, SQL and SharePoint
• Understand NetApp Cluster Mode – An Architecture for ‘Always-Available’ Storage
• Learn new solutions and backup strategies for the midsized business

When: Monday, February 13 | 9:00am - 1:00pm
Cost: Free with conference registration
Who Should Attend:Presales, solution architects, professional services, delivery and support

Smart Business Partnerships for the Cloud Era top

Designed for sales professionals, this half day boot camp will show you how to profit from virtualizing business-critical applications, and how to position and sell FlexPod (particularly for VMware View). We will preview new technologies for the Cloud Era, and provide tools and tips for success today in the midsized market.

Upon completion, you will:

• Understand how NetApp shares VMware’s vision for simplifying and automating IT in the Cloud Era
• Understand that it’s time to virtualize Oracle DB, SAP, Microsoft Exchange, SQL and SharePoint
• Hear about the market opportunity, customer benefits, the sales triggers and some tips for successful selling
• Understand how to position and sell NetApp Benefits for VMware View. Plus FlexPod
• Learn NetApp and VMware solutions for today’s midsized business
• Learn how to structure a deal for Private Cloud

When: Monday, February 13 | 1:00am - 5:00pm
Cost: Free with conference registration
Who Should Attend: Business leaders, sales and pre-sales

Securing your Customers Journey to the Cloud - the Partner Opportunity top

Hear and learn from the leaders and experts in virtualization and cloud security. With over 1000 customers’ worldwide, 18months experience with POCs and implementing small and large security deployments resulting in many reference customers, you will learn the sales and technical aspects of a security deal for server, desktop and cloud environments.

In this day long Boot Camp you will be offered 2 tracks to learn from.
Morning Track: Sales:

• Identify a security opportunity in virtual and cloud environments
• Ask the right trigger questions and identify potential customers
• Have a conversation with the security officer and with the IT department
• Articulate the business benefits
• Configure and quote
• Handle objections and close the deal
• Utilize the partner programs available to you

Afternoon Track: Technical:

• Have a technical conversation with your customer
• Articulate and demonstrate the technical benefits (i.e. performance, density, etc.)
• Demonstrate the latest Deep Security v8.0 and its 5 modules, including Agentless Integrity Monitoring, IPS/IDS, Log Inspection, FW, as well as the tried and proven Agentless AV
• Architect the solution
• Set-up and run a POC and deliver services

When: Monday, February 13 | 9:00am - 5:00pm
Cost: Free with conference registration
Who Should Attend:Sales Track: Business leaders, sales, presales.
Technical track: Presales, solution architects, professional services, delivery and support.