Postcard from Orlando Florida - VMware Technology Exchange - 2009

heyitspablo — Thu, 30 Apr 2009 01:28:54 GMT

Postcard from Orlando Florida - VMware Technology Exchange 2009

VMware Technology Exchange is a great event where our Technology Alliance Partners (TAP) ISVs/IHVs get together to hear about integration opportunities, and get latest product roadmap information from VMware R&D, and Product Management. This year we combined the Technology Exchange event with our Partner Exchange event. The thinking is that it would be good to have our TAP ISVs/IHVs meet with our Sales Partners to help foster the discussions around opportunities and solutions.

. . Just so there is no confusion VMware Technology Exchange is for ISVs/IHVs who are Technology Alliance Partners TAP Members and content is very specific to ISV/IHV topics. Partner Exchange is geared more for our Sales Partners who want to learn latest sales information.

For ISVs/IHV interested in participating in future events they should consider joining the TAP Program - Access level is no charge. Next event will be during VMworld 2009 in San Francisco.

Some post card notes...

First day of event was exciting as we had Tod N. and Rick J. open up the event with their keynotes. There was plenty of energy in the air as we had hundreds of ISVs/ IHVs VAC, Channel Partners in one room thinking about virtualization solutions and opportunities in this exciting space... Sorry no photos - I left my camera at Kimonos Karoake Bar the night before (long story)

Technology Exchange Track Wed April 15 - Day 1

Some of the top sessions for Day 1 included:

VI-09 vCenter Roadmap
VI-04 Architecture for Successful VMware Integration
VI-05 VI SDK Best Practices
ST-03 Partner opportunities in Storage Management
SEC-01 Update on Security Directions
.
We ended the day with a great reception / pool party. No photos available but can happily say we did not have anyone fall into the pool. I do think the Mojitos were over the top and the food was excellent.

VMware Technology Exchange April 16th 2009 Day 2

We started the day with Preetham going into detail of our SDK roadmaps and what is coming with our next generation SDKs. We saw there were a lot of folks new to the VI SDK and hope the material was useful to them.

Some of the top sessions for Day 2

VI-02 SDKs and APIs for successful integration. Balaji provided some great insight into ensuring your applications are designed correctly to ensure stability and performance. Balaji did a great job on new features and use case. Don't worry we have asked Balaji to present in our new live webinar program to be announced soon.....

VI-05 Host and Guest Memory usage by Kit Colbert . Kit knocked this out of the park as usual. The most interesting request from audience was to do this session Karoake style.. not sure what it means but will add this to the list of hmmmmm.. We did record this and will be making it available for our folks out there.

VI-03 Application Performance Monitoring through APIs . This was a great follow on session to Kits as it goes into details about how to use Performance Counters, how to look at performance data when building monitoring applications. This will also be made available on video, please check the VMware Developer Center Blog for updates on all videos coming.

There were plenty of great sessions for new and existing TAP members, please send me feedback on what you would like to see in our next event. Send me a PM to heyitspablo

Thanks for attending event, and look forward to seeing everyone in sunny San Francisco for VMworld 2009. We are looking at making the Technology Exchange Track part of the VMworld Track. - You will still need to be an TAP member as our roadmap sessions are under NDA.

Much Regards,
Pablo Roesch

The VMware Technology Exchange Event.. May 13, 14, 2008 San Jose, CA.

heyitspablo — Tue, 22 Apr 2008 04:58:00 GMT

The VMware Technology Exchange Event..

I have been recently involved with helping put together the VMware Technology Exchange event and wanted to share some insight on what the event is about and why an ISV / IHV might be interested in attending..

Event goals: The goal of the VMware Technology Exchange event is to get our partners and product teams together to share product directions, understand integration points, and learn how VMware can help you go to market with your solution.

About the sessions: We are planning on 70% percent deep technical content and 30% business topics making this ideal for Product Managers, Software Developers, Development Managers and Business types. If I were to recommend sessions for folks out there interested in VI integration I would suggest Power Shell for Partners, VI Performance Monitoring and the VC Client Plug-ins. I tend to lean in favor of the VI oriented sessions but there are plenty of other sessions discussing Security, Storage and Applications.

Who can attend ? We are limiting this to our Technical Alliance Partners (TAP) members so if you are not a TAP member you might be interested in joining the program... For folks on a budget the Access level is no charge and you can apply at: http://www.vmware.com/partners/alliances/programs/

Please note there is a Event Fee of $725 and it also includes a 1 year license for VMware Infrastructure and VMware Workstation.

So if we see you there be sure to say hello, and if we meet during the reception I would be more than happy to purchase you a refreshment of your choice.

Regards,
Pablo Roesch
SDK Product Marketing Manager

Event Details:

When: May 13, 14, 2008 San Jose Convention Center, CA

Registration Website, more information: http://vmwaretechnologyexchange.com